Friday 11 December 2015
Thursday 10 December 2015
Tuesday 24 November 2015
Target Audience
Age
Gender
Audience Background
Again, there will be no specific identification of any particular or individual memeber of society, meaning that this movie can be viewed by people of any race, gender, country (providing the viewer can afford to pay to buy or view the film.) However, if you were to judge which demographics our thriller appeals to the most according to demographic ratings, then the selected ratings would be C2 (Skilled working class), D (Working class) and E (Casual/lowest grade workers). These demographic categories typically consist of younger people, who due to being unskilled workers because of their age will have more leisure time, and therefore will have more time in which to watch films and to share their eperiences on various media platforms with other people in similar positions.
Audience interests
Preferably, our audience will be one that has a vested interest in media platforms (television, social media), and we feel that it is likely our target audience age group (15-30) will meet this criteria. This specific age group is most frequently active on social media, meaning they will be a suitable age group to share their film experience to other people in the same age group.
Psychographics
Our thrillers psychographic targeting will be towards the group 'Explorers'. This group is one filled with people constantly seeking new experiences and challenges, a group that usually consists of younger people due to being more likely to be unemployed and having more leisure time available. This specfic group values adventure, excitement and energetic activities, all of which are commonly present in thriller films such as ours. As this group is also willing to explore various new brands and markets, they will hopefully be drawn to our thriller, which will be debuting in the film industry and should be unique enough to attract the attention of thrillseekers in both this specific Psychographic and potentially others.
- Age will be 15-30 year olds. Having a relatively young audience, but not too young so as to expose young children to violence and potentially break BBFC rules, allows us to delve into a target audience that on the whole watches more thrillers and horror movies than any other age bracket. This will result in our thriller being exposed to as many different people as possible.
Gender
- There will be no intentional gender specific orientation in our thriller, and it is a movie that can be fully viewed by any gender. Immediately this expands our potential viewer range to a broader more diverse audience.
Audience Background
Again, there will be no specific identification of any particular or individual memeber of society, meaning that this movie can be viewed by people of any race, gender, country (providing the viewer can afford to pay to buy or view the film.) However, if you were to judge which demographics our thriller appeals to the most according to demographic ratings, then the selected ratings would be C2 (Skilled working class), D (Working class) and E (Casual/lowest grade workers). These demographic categories typically consist of younger people, who due to being unskilled workers because of their age will have more leisure time, and therefore will have more time in which to watch films and to share their eperiences on various media platforms with other people in similar positions.
Audience interests
Preferably, our audience will be one that has a vested interest in media platforms (television, social media), and we feel that it is likely our target audience age group (15-30) will meet this criteria. This specific age group is most frequently active on social media, meaning they will be a suitable age group to share their film experience to other people in the same age group.
Psychographics
Our thrillers psychographic targeting will be towards the group 'Explorers'. This group is one filled with people constantly seeking new experiences and challenges, a group that usually consists of younger people due to being more likely to be unemployed and having more leisure time available. This specfic group values adventure, excitement and energetic activities, all of which are commonly present in thriller films such as ours. As this group is also willing to explore various new brands and markets, they will hopefully be drawn to our thriller, which will be debuting in the film industry and should be unique enough to attract the attention of thrillseekers in both this specific Psychographic and potentially others.
Sound
For our sound, we hope to include both diegetic and non-diegetic sound, varying in order to create suspense and tension throughout our opening thriller. In the opening non-diegetic sound such as soundbites from news reports may be played alongside a music track or alone. This will help to develop our contextual evidence, and give the audience a greater understanding of the type of thriller opening they are watching. Only the sound will be present during these clips, with no images other than the shots in our own thriller. This forces the audience to focus on the sound, and to understand its importance.
An example of this and how we would display this in our own thriller is from the video game, The Last of Us.
https://www.youtube.com/watch?v=rnp4-RoRxSo
The setting of the story takes place in a post apocalyptic world which is riddled with people who caught a virus and turn into zombies. Key information such as why the events are happening, when and how they have affected people are all mentioned in the opening, meaning the audience receives all the key information needed without any images. Through this, an inability to physically see these events, with the audience at this time only being able to watch silent foreboding images from our thriller as the tracks are being played means that this will increase tension in our thriller.
Not only does this provide more key information, but it also creates a series of enigmas for the audience to attempt to solve throughout the thriller opening, meaning the audience have to actively engage and concentrate on the shots played in order to try and understand what is happening and why. This use of enigmas is common in many thrillers, especially mystery thrillers such as our own. As well as the montage of news report soundbites, a non-copyrighted free to use track will be present, with the lyrics hoepfully matching with the shots on screen, which will expand the atmospheric feel and tension throughout our thriller.
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